THREE TIPS TO ATTRACT INTERNATIONAL CUSTOMERS TO YOUR BUSINESS
We live in a changing world where distances are becoming shorter and shorter. Thanks to the Internet, we can share photos, moments, places, and unimaginable things. Because of this, many people choose to travel and live experiences that are shared online. Now comes the question: Is your business prepared to welcome and serve international clients?
Here are three tips to help you be prepared:
1. BREAKING DOWN LANGUAGE BARRIERS
How do you let customers know what products or services you offer? It is important to highlight and demonstrate why your product or service is the best. For this, a professional translation of the business's marketing tools such as brochures or flyers is necessary. An excellent translation is not just a word-for-word translation, but also an understanding of the target language and culture. A good translation will make the international customer understand what your brand is all about. The potential customer will feel comfortable reading in his/her native language and this will create a relationship between the customer and the business.
2. ADAPT THE CONTENT OF YOUR WEBSITE AND SOCIAL NETWORKS
If you are trying to reach a new audience you have to take into account all the elements that will be used on social networks and your website to achieve a presence. This consists of adapting images, descriptions of the products or services offered, and making it easy for the customer to contact the business. For example, if you want to attract customers from a certain community, you need to create content specific to that community, in their language. This will offer value and can attract potential customers. Using a professional translator will help to make more sense of the content on networks and websites. If you want to offer your customers quality products or services, you must use a quality translation. You might need to invest a little more, but you can be sure that customers will understand the message and trust the product or service you offer.
3. CUSTOMER SERVICE
An excellent experience will keep customers coming back and/or recommending the business to friends, family, and colleagues. A good experience is based on the interaction between the customer, you, and your business. That whole process is known as "the sales process". Being available and ready to answer questions, doubts, claims, complaints, or any other type of communication that may occur, should be done by offering a respectful, clear, transparent, and friendly service. This will determine if a sale is made or not, or if a client or clients are won for future negotiations. Having the information ready and prepared for the client is important for the success of the sales process, that is why it is necessary to translate key documents into one or two languages with a professional translator to guarantee the quality of the translation.
Traducy has professional and certified English/Spanish and Spanish/English translators who understand the language and the culture. We offer translation services for key marketing tools such as:
Call us at 385-977-8713 or email us at firstname.lastname@example.org or visit our website: www.traducy.com if you need help or if you would like to get your free price quote.